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Information
The ABCs of SEO & SEM – What’s the Difference & Do You Need Both? (Not CEU Eligible)
Length: 34 Minutes
This is an enhanced learning session and is not eligible for continuing education credits. This session will provide the basics of Search Engine Optimization and Search Engine Marketing - going into the organic (main section of search) and the paid side of search. Tim will give you the three things you should do for each if nothing else, and where to spend your time for weekly habits or deeper effort if you have a admin or internal marketing person. Other things Tim will cover:
- Why to focus on SEO first, or Paid Ads First (in which situations)
- When to outsource
- When to hire internal marketing
- Three crazy effective / bonus tips that are just gaining traction
- How to make sure you’re not getting taken advantage of by a marketing company
This course is not eligible for continuing education credits.
Access Info
Your online course is accessible 24/7. The course will be available to you for 180 days from purchase date.
Questions and Comments
Questions and comments related to the curriculum for this course may be submitted to the instructor at education@housingfirstmn.org.
Tim Brown, CEO, Hook Agency
Tim Brown is the CEO of Hook Agency, a contractor focused SEO and web design firm that’s gone from two people to 15 in recent years. Championing high-end and specialty contractors, and helping them drive more traffic and leads, has led Tim to growing his team and learning to lead to be more useful. Content strategy, persuasive web design, and actionable, pragmatic small business marketing, are his biggest areas of expertise.
Questions and comments related to the curriculum for this course may be submitted to the instructor at education@housingfirstmn.org.
